by Taqwa Mahmood | Jul 14, 2021 | Business, COVID, Skills & Tips
Open rates, CTRs, unsubscribes, deliverability, bounce rates, and a whole lot more — optimizing for every single metric in your email marketing campaigns is costly, time-consuming, and maybe just downright daunting. But your efforts are critical to your business’s... 
by Taqwa Mahmood | Jun 15, 2021 | Skills & Tips, Tech
Changing your password can be annoying. But with the rise of online scams, perhaps it’s time to swap “password1234” for something less obvious. A compilation of 8.4 billion words, phrases, and previous password leaks were shared on a hacker forum in what Cyber... 
by Taqwa Mahmood | Jun 11, 2021 | Business, Skills & Tips, Tech
There’s no question about it. To compete in today’s uber-competitive market you need a strong online presence. We are not just talking about a DIY website and a Facebook page. Instead, you need a well-thought-out, optimized marketing strategy that includes... 
by Taqwa Mahmood | Jun 4, 2021 | Tech, Business, Skills & Tips
Seven out of ten customers who visit your online retail store will leave at least one item in their shopping carts and leave the store without finishing their purchase. Every online store will experience it and everyone is guilty of abandoning... 
by April Kennard | Jun 4, 2021 | Skills & Tips, Business
Not all businesses require a lead generation strategy to create successful marketing programs but those businesses are rare. Instead, most businesses need a strategy to not only create conversions over time but follow up with visitors who left the conversion funnel... 
by April Kennard | Jun 4, 2021 | Skills & Tips, Business, Tech
Today I have some apps to help new entrepreneurs get off to a great start with their business. Here’s four links with tips and tricks to kick start your work week. Starting a small business can be a challenging transition if you are going solo. By using the right...
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